Vht, Inc. v. Zillow Group, Inc.
918 F.3d 723 (2019)
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Rule of Law:
An online service provider engages in direct copyright infringement only when it engages in volitional conduct that is the proximate cause of the infringement, such as actively selecting and curating content, not when its automated system passively displays content provided by third parties.
Facts:
- VHT, Inc. is a professional real estate photography studio that licenses its photos to real estate brokers, agents, and listing services for the purpose of marketing properties for sale.
- Zillow Group, Inc. operates an online real estate marketplace with a main "Listing Platform" and a separate home design feature called "Digs."
- Zillow received VHT's photos for its Listing Platform through automated data feeds from third-party brokers and agents.
- Zillow's agreements with these third-party feed providers included representations that the providers had all necessary rights to grant Zillow a license to use the photos on its platform.
- For its "Digs" feature, Zillow employees manually selected specific, high-quality photos from the platform, tagged them with searchable metadata (e.g., room type, style, color), and displayed them to users for home design inspiration.
- VHT sent Zillow a single takedown notice letter that identified thousands of allegedly infringing photos by their street address, not by their unique web address (URL) or Zillow Image ID.
- In response to the notice, Zillow requested VHT's license agreements with the feed providers to evaluate the scope of rights, but VHT provided only an unsigned form contract before filing suit.
Procedural Posture:
- VHT, Inc. sued Zillow Group, Inc. in the U.S. District Court for the Western District of Washington for copyright infringement.
- The district court (a court of first instance) granted partial summary judgment to Zillow on direct infringement claims for photos on the Listing Platform, finding no volitional conduct.
- The district court also granted partial summary judgment to VHT, ruling as a matter of law that Zillow's searchable functionality on its 'Digs' feature was not a fair use.
- The remaining claims proceeded to a jury trial.
- The jury returned a verdict for VHT, finding Zillow directly infringed 28,125 photos and willfully infringed others, awarding over $8.27 million in damages.
- Zillow filed a post-trial motion for judgment notwithstanding the verdict (JNOV).
- The district court partially granted Zillow's JNOV, reversing the verdict on most of the photos, reversing on secondary liability, but upholding liability for 3,921 searchable Digs photos, and reducing total damages to approximately $4 million.
- Both Zillow, as appellant, and VHT, as cross-appellant, appealed various rulings of the district court to the U.S. Court of Appeals for the Ninth Circuit.
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Issue:
Does an online real estate platform engage in volitional conduct sufficient for direct copyright infringement when it displays photos provided by third-party feeds through automated processes, or when its employees manually select and tag certain photos for a searchable design feature?
Opinions:
Majority - Judge McKeown
No as to the automated display on the Listing Platform; Yes as to the manually selected and tagged photos on the Digs feature. An online platform is only liable for direct copyright infringement if it engages in volitional conduct that proximately causes the infringement. Zillow's automated, rule-based system for displaying photos on its main Listing Platform, which relies on third-party certification of rights, constitutes passive participation and lacks the requisite volitional conduct for direct liability. In contrast, Zillow's conduct regarding the searchable photos on its 'Digs' feature was volitional because Zillow's employees actively and manually selected, curated, and tagged specific VHT photos for display, making Zillow the direct cause of that infringement. Furthermore, Zillow's use of the photos on Digs was not a protected fair use because it was not transformative; it used the full, high-quality images for the same aesthetic and inspirational purpose as the originals, merely adding search functionality, which does not create a new work or purpose like the search engines in cases like Kelly v. Arriba Soft or Perfect 10 v. Amazon.
Analysis:
This decision refines the 'volitional conduct' requirement for direct copyright infringement in the context of modern online platforms. It establishes a critical distinction between passive, automated hosting of third-party content (which is shielded from direct liability) and active human curation of that content (which is not). The ruling provides a degree of safety for platforms that operate primarily as conduits for user-submitted or third-party data, but warns that as soon as a platform's employees begin selecting and featuring content, the platform's liability exposure increases significantly. The opinion also narrows the 'search engine' fair use defense, suggesting that closed-database, non-transformative search tools do not receive the same protection as open-web search engines that serve a different function than the original works.
