South-Suburban Housing Center v. Greater South Suburban Board of Realtors

Court of Appeals for the Seventh Circuit
935 F.2d 868 (1991)
ELI5:

Rule of Law:

A municipal ordinance allowing residents to place their names on a non-solicitation list to prohibit real estate agents from contacting them does not violate the First Amendment. The government's substantial interest in protecting residential privacy outweighs the agents' right to commercial speech, especially when the regulation is narrowly tailored to affect only those who have affirmatively opted out.


Facts:

  • Several south suburban Chicago municipalities were experiencing racial integration and feared resegregation, partly due to real estate practices.
  • To protect resident privacy and prevent panic selling, municipalities including Country Club Hills, Hazel Crest, Matteson, and Glenwood enacted anti-solicitation ordinances.
  • These ordinances established a system where a homeowner could formally notify the village clerk that they did not wish to be solicited by real estate agents.
  • The villages then compiled and published lists of these homeowners who had opted out of receiving solicitations.
  • The ordinances prohibited real estate agents from contacting any person on the list through in-person visits, mail, or telephone calls with the intent to induce a property sale or listing.
  • The definition of "solicitation" specifically excluded advertisements in media of general circulation, such as newspapers.
  • Shortly before trial, several of the municipalities sent letters to local real estate brokers stating that their interpretation of the ordinances would treat any business or promotional communication as a prohibited solicitation.

Procedural Posture:

  • South-Suburban Housing Center (SSHC) originally sued the Greater South Suburban Board of Realtors (GSSBR) and the National Association of Realtors (NAR) in the U.S. District Court for the Northern District of Illinois.
  • The Realtors filed counterclaims and third-party complaints against several south suburban Chicago municipalities, challenging local ordinances that regulated real estate solicitation.
  • The district court held an eight-week bench trial on the consolidated claims.
  • The district court found that the anti-solicitation ordinances violated the First Amendment and were unconstitutionally vague.
  • The municipalities, as appellants, appealed the district court's ruling on the constitutionality of the anti-solicitation ordinances to the U.S. Court of Appeals for the Seventh Circuit.

Locked

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Issue:

Do municipal ordinances that prohibit real estate agents from soliciting homeowners who have placed their names on a public "non-solicitation" list violate the agents' First Amendment right to commercial speech?


Opinions:

Majority - Coffey, Circuit Judge.

No, the municipal ordinances do not violate the agents' First Amendment right to commercial speech. The court applied the four-part test for commercial speech from Central Hudson Gas and Electric Corp. v. Public Service Commission. While real estate solicitation is lawful commercial speech, the government has a substantial interest in protecting residential privacy, which the Supreme Court has described as being 'of the highest order.' The ordinances directly advance this interest by empowering unwilling listeners to avoid intrusions in their homes, a principle supported by Rowan v. United States Post Office Department. Finally, the regulations are narrowly tailored and not more extensive than necessary; they only restrict contact with homeowners who have affirmatively requested not to be solicited, representing a reasonable 'fit' between the government's objective and the means chosen to achieve it. The court also reversed the district court's finding of vagueness, concluding that the ordinances give clear warning of the proscribed conduct.



Analysis:

This decision reinforces the legal principle that protecting residential privacy is a substantial governmental interest capable of justifying content-based restrictions on commercial speech. By upholding the 'opt-out' anti-solicitation ordinances, the court provides a clear legal framework for municipalities seeking to balance homeowners' privacy against the commercial speech rights of businesses. The case solidifies the precedent that the government may legislate to protect the 'unwilling listener' in their home, giving local governments significant authority to curb intrusive marketing practices, particularly in sensitive contexts like the real estate market.

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