Levi Strauss & Co. v. Abercrombie & Fitch Trading Co.

Court of Appeals for the Ninth Circuit
633 F.3d 1158, 2011 U.S. App. LEXIS 2361, 97 U.S.P.Q. 2d (BNA) 1947 (2011)
ELI5:

Sections

Rule of Law:

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The Legal Principle

This section distills the key legal rule established or applied by the court—the one-liner you'll want to remember for exams.

Facts:

  • Since 1873, Levi Strauss & Co. has stitched the back pockets of its jeans with a federally registered trademark design of two connecting arches, known as the 'Arcuate' mark.
  • Sales of garments featuring the Arcuate mark have constituted over ninety-five percent of Levi Strauss's revenue for the past thirty years, totaling approximately fifty billion dollars.
  • Levi Strauss actively monitors the market and enforces its trademark rights against designs it perceives as infringing.
  • In 2006, Abercrombie & Fitch Trading Co. began selling jeans featuring a back-pocket stitching design known as the 'Ruehl' design.
  • Abercrombie's Ruehl design consists of two less-pronounced arches connected by a symbol resembling the mathematical sign for infinity.
  • The Ruehl design is positioned lower on the pocket than Levi Strauss's Arcuate design.

Procedural Posture:

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How It Got Here

Understand the case's journey through the courts—who sued whom, what happened at trial, and why it ended up on appeal.

Issue:

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Legal Question at Stake

This section breaks down the central legal question the court had to answer, written in plain language so you can quickly grasp what's being decided.

Opinions:

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Majority, Concurrences & Dissents

Read clear summaries of each judge's reasoning—the majority holding, any concurrences, and dissenting views—so you understand all perspectives.

Analysis:

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Why This Case Matters

Get the bigger picture—how this case fits into the legal landscape, its lasting impact, and the key takeaways for your class discussion.

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