Kelly v. Arriba Soft Corp.
280 F.3d 934 (2002)
Rule of Law:
The reproduction of copyrighted images as low-resolution thumbnails for use in a search engine is a transformative fair use. However, displaying the full-sized original images through inline linking or framing, without permission, violates the copyright holder's exclusive right of public display and is not a fair use.
Facts:
- Leslie Kelly is a professional photographer who copyrights his images of the American West and displays them on his website and other licensed sites.
- Arriba Soft Corp. operated a visual search engine that displayed results as small, low-resolution pictures called 'thumbnails.'
- Arriba's software 'crawled' the web, made full-sized copies of images, used them to generate thumbnails, and then deleted the full-sized copies from its server.
- In 1999, Arriba's crawler copied thirty-five of Kelly's images into its database without his permission.
- When a user clicked on an Arriba thumbnail, Arriba's website would display the full-sized, high-quality image by importing it directly from the original website.
- This display, using techniques called 'inline linking' and 'framing,' made Kelly's full-sized photograph appear within the context of Arriba's web page, surrounded by Arriba's banner and advertising.
Procedural Posture:
- Leslie Kelly sued Arriba Soft Corp. for copyright infringement in the U.S. District Court.
- The district court granted summary judgment in favor of Arriba.
- The district court found that although Kelly established a prima facie case of infringement, Arriba's reproduction and display of the images constituted a non-infringing fair use.
- Kelly, as the appellant, appealed the district court's decision to the U.S. Court of Appeals for the Ninth Circuit, with Arriba as the appellee.
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Issue:
Does an internet search engine's unauthorized reproduction of copyrighted images as low-resolution thumbnails for its search results constitute fair use, and does its subsequent display of the full-sized images via inline linking violate the copyright holder's public display right?
Opinions:
Majority - T.G. Nelson
Yes, as to the thumbnails; No, as to the full-sized images. The court holds that creating and using thumbnails in a search engine is a protected fair use, but displaying the full-sized images through inline linking is a copyright infringement. Regarding the thumbnails, the court found their creation and use to be a fair use after analyzing the four statutory factors. The first factor, 'purpose and character of the use,' weighed heavily in Arriba's favor because the use was highly transformative. Arriba used the images for an entirely different purpose—as a tool for indexing and accessing information on the internet—rather than for the original's aesthetic purpose. This new function created a public benefit. The fourth factor, 'effect on the market,' also favored Arriba because the low-resolution thumbnails did not serve as a market substitute for Kelly's high-quality originals and would likely guide users to Kelly's website, potentially increasing his market. The second factor, 'nature of the work,' slightly favored Kelly as the works were creative, but the third factor, 'amount used,' was neutral because copying the entire image was necessary for the thumbnail's transformative indexing function. Regarding the full-sized images, the court found that Arriba's inline linking and framing violated Kelly's exclusive right to publicly display his work under 17 U.S.C. § 106(5). By making the images available to any visitor on its own website, Arriba was actively engaging in a public display, not merely acting as a passive conduit. This display was not a fair use. The purpose was not transformative, as it served the same aesthetic function as Kelly's original display. This non-transformative use directly harmed Kelly's potential markets by obviating the need for users to visit his website to view the full-sized images, thereby reducing his web traffic and licensing opportunities. All four fair use factors weighed in favor of Kelly regarding the full-sized display.
Analysis:
This case was a landmark decision in establishing the legal framework for internet search engines. It affirmed the concept of 'transformative use' in the digital context, providing crucial legal protection for visual search engines like Google Images to operate by creating and displaying thumbnails. However, the ruling also set a critical boundary, protecting creators by holding that inline linking or framing full-sized content without permission constitutes copyright infringement. This decision balanced the public benefit of information access through search technology with the rights of copyright holders to control the display and monetization of their original works.
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